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We're on a mission to bring the world's smartest people into podcasting.
Terra Firma, a Latin phrase literally meaning firm land, exists to create sustainable and high-growth strategies that translate brilliant ideas into entertaining and profitable content.
How are we Different?
Terra Firma is an Austin-based studio production and strategy firm focused on podcast and audiobook creation, as well as audience development and content consultation. We view podcasting as a foundational asset to a larger content strategy. As a regular and consistent way in which a creator can communicate with their audience, a podcast serves as both a monetizing asset as well as a building block to jumpstart and promote other exciting projects.
Terra Firma creates and launches chart-topping podcasts, helping creators receive over 50 million downloads since 2018. Our goal is to steward thoughtful and inventive podcasts by providing big-picture thinking, content support, world-class editing, marketing advising, and integration strategy with our creators.
Our secret to success? Sustainability. We help creators break through the sustainability barrier in order to “own” their content niche resulting in podcasts that skyrocket at unprecedented levels. And while podcasting is booming—listening is at an all-time high with 62% of American adults having listened to a podcast—only 8% of podcasts have more than 10 episodes and have shared a new episode this week. We are breaking the 92% fail rate one podcast at a time.
We are Terra Firma, a Latin phrase literally meaning firm land, and we exist to create sustainable and high-growth strategies that translate brilliant ideas into entertaining and profitable content.
WHY PODCAST?
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Podcasts help you build a loyal community. your customers are likely already listening to podcasts, maybe even from your competitors. It’s time for you to build your campfire for them to gather around each week.
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Podcast “advertising” works. Nearly 70% say podcast advertising increased their awareness of the product or service and 62% correctly recalled the brand advertised through the podcast. Now imagine what the results will be if you own the entire podcast channel as a “Branded Podcast.”
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Podcasts result in more bookings and sales. Branded podcasts are a proven way to gain more customers. Podcast episodes are an incredible tool to use in the business development practice, as most people are listening to podcasts it is natural to followup a sales call with a link to a relevant podcast episode.
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Podcasts keep your tribe informed. A podcast is a great way to keep your employees, contractors, vendors, family and friends informed of what you care most about.
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Podcasts provide you with micro-content for all channels. A podcast and the written transcript we supply you with are great sources of content for other marketing channels such as website, email, and social media.
